Welcome.
I'm Jayanth, a product designer who leads end-to-end design for B2B SaaS, eCommerce, and consumer products. Research-first. That approach has helped teams see an 18% lift in conversions, a 28% jump in recall, and a 40% reduction in onboarding time.
Product Designer
Selected Works
Projects that moved the needle.
Selected Works
Projects that moved the needle.
What I Do
I solve real problems through research, design, and outcomes that show up in the metrics.
What I Do
I solve real problems through research, design, and outcomes that show up in the metrics.
UX Research & Discovery
User interviews, usability testing, A/B testing, contextual inquiry, affinity mapping, and journey mapping. I find what's actually broken not just what users say is broken.
01
UX Research & Discovery
User interviews, usability testing, A/B testing, contextual inquiry, affinity mapping, and journey mapping. I find what's actually broken not just what users say is broken.
01
UX Research & Discovery
User interviews, usability testing, A/B testing, contextual inquiry, affinity mapping, and journey mapping. I find what's actually broken not just what users say is broken.
01
Product Design & Prototyping
Information architecture, user flows, wireframing, and high-fidelity prototyping in Figma. From rough sketches to pixel-perfect handoff built to be tested, not just presented.
02
Product Design & Prototyping
Information architecture, user flows, wireframing, and high-fidelity prototyping in Figma. From rough sketches to pixel-perfect handoff built to be tested, not just presented.
02
Product Design & Prototyping
Information architecture, user flows, wireframing, and high-fidelity prototyping in Figma. From rough sketches to pixel-perfect handoff built to be tested, not just presented.
02
Gamification & Behavioral Design
Engagement loops, reward mechanics, habit formation, and behavioral nudges applied to training, onboarding, and mobile products. Designed to change behavior, not just look engaging.
03
Gamification & Behavioral Design
Engagement loops, reward mechanics, habit formation, and behavioral nudges applied to training, onboarding, and mobile products. Designed to change behavior, not just look engaging.
03
Gamification & Behavioral Design
Engagement loops, reward mechanics, habit formation, and behavioral nudges applied to training, onboarding, and mobile products. Designed to change behavior, not just look engaging.
03
Design System
Scalable component libraries, style guides, and documentation that reduce inconsistency and speed up development. Built for teams, not just for the current project.
04
Design System
Scalable component libraries, style guides, and documentation that reduce inconsistency and speed up development. Built for teams, not just for the current project.
04
Design System
Scalable component libraries, style guides, and documentation that reduce inconsistency and speed up development. Built for teams, not just for the current project.
04
About Me
About Me
Research-first.
Outcome-driven.
Research-first.
Outcome-driven.
I'm Jayanth Pokala, a Product Designer with 4+ years leading end-to-end design across B2B SaaS, eCommerce, healthcare, and consumer products. Currently designing for Customind, a healthcare SaaS startup. As the sole designer, owning everything from brand expression to developer handoff.
MS in UX & Interaction Design, Thomas Jefferson University (GPA 3.63). Thesis reached 3,228 people through live market experiments.
UX/UI Designer
Badie Designs
Feb 2026 - Present
Own end-to-end UX/UI design, an AI-powered memory care platform, building both the family mobile app and business dashboard from 0→1. Lead information architecture, service design, and visual identity directly with the founder. Focused on personalization systems and cross-functional collaboration in a fast-moving startup environment.
Product Designer
Thomas Jefferson Univeristy
Jan 2024 - Nov 2025
Designed across e-commerce, AI, gamification, and information architecture on six product initiatives spanning consumer, healthcare, and automotive. Delivered an 18% lift in checkout conversion on an e-commerce redesign and a 28% increase in training recall through gamified UX for GM Motors. Combined user research, rapid prototyping, and usability testing to ship data-backed features.
User Experience Design
Zemoso Techologies
Aug 2023 - Dec 2023
Built and standardized a design system for a corporate website launch, cutting UI inconsistencies 35% and developer rework 10%. Collaborated closely with UX designers, developers, and stakeholders to align design with product goals and usability.
UI/UX Designer
Brandshark
Apr 2022 - Jun 2023
Led UI design across e-commerce, corporate, and campaign work driving a 25% increase in online sales on a Tropilite redesign and a 22% lift in qualified leads for an EV company website. Partnered with marketing on campaign visuals that expanded reach 40%.
UI/UX Designer
9I Digital Service
Oct 2021 - Mar 2022
Led UX design for a CRM tool, cutting onboarding time 40% and raising task success rate 50% by synthesizing 25+ user interviews and testing sessions. Built journey maps, personas, and Figma prototypes to align the team on product direction.
UX/UI Designer
Badie Designs
Feb 2026 - Present
Product Designer
Thomas Jefferson Univeristy
Jan 2024 - Nov 2025
User Experience Design
Zemoso Techologies
Aug 2023 - Dec 2023
UI/UX Designer
Brandshark
Apr 2022 - Jun 2023
UI/UX Designer
9I Digital Service
Oct 2021 - Mar 2022
My Design Process
Every project follows the same core loop from listening to users, to shipping something that moves the metrics.
My Design Process
Every project follows the same core loop from listening to users, to shipping something that moves the metrics.
01.
Discover
User interviews, surveys, and competitive analysis finding the real problem before a single pixel gets designed.
Interviews · Surveys · Affinity Mapping
12 interviews · 38 surveys — GroupFlow
02.
Define
Journey maps, problem trees, and synthesis turning raw research into a clear direction the whole team can build from.
Journey Mapping · Problem Framing
10+ journey maps delivered at 9i Digital
03.
Design
Wireframes to high-fidelity prototypes in Figma. Rapid iterations, tested early so nothing gets over-designed before it's validated.
Figma · Framer · Rapid Prototyping
3 design iterations — GroupFlow
04.
Deliver
Usability testing, developer handoff, and outcome tracking. The work isn't done until the metrics move.
Usability Testing · A/B Testing · Handoff
98.5% task success · 88% NPS — GroupFlow
01.
Discover
User interviews, surveys, and competitive analysis finding the real problem before a single pixel gets designed.
Interviews · Surveys · Affinity Mapping
12 interviews · 38 surveys — GroupFlow
02.
Define
Journey maps, problem trees, and synthesis turning raw research into a clear direction the whole team can build from.
Journey Mapping · Problem Framing
10+ journey maps delivered at 9i Digital
03.
Design
Wireframes to high-fidelity prototypes in Figma. Rapid iterations, tested early so nothing gets over-designed before it's validated.
Figma · Framer · Rapid Prototyping
3 design iterations — GroupFlow
04.
Deliver
Usability testing, developer handoff, and outcome tracking. The work isn't done until the metrics move.
Usability Testing · A/B Testing · Handoff
98.5% task success · 88% NPS — GroupFlow
01.
Discover
User interviews, surveys, and competitive analysis finding the real problem before a single pixel gets designed.
Interviews · Surveys · Affinity Mapping
12 interviews · 38 surveys — GroupFlow
02.
Define
Journey maps, problem trees, and synthesis turning raw research into a clear direction the whole team can build from.
Journey Mapping · Problem Framing
10+ journey maps delivered at 9i Digital
03.
Design
Wireframes to high-fidelity prototypes in Figma. Rapid iterations, tested early so nothing gets over-designed before it's validated.
Figma · Framer · Rapid Prototyping
3 design iterations — GroupFlow
04.
Deliver
Usability testing, developer handoff, and outcome tracking. The work isn't done until the metrics move.
Usability Testing · A/B Testing · Handoff
98.5% task success · 88% NPS — GroupFlow